Company Profile Company Profile



About Us

Since our founding in 1986, we have provided a variety of branding and communication solutions for our clients.

We started out as a graphic design company, doing sales promotion work with German and English automotive manufacturers who were opening businesses in the Japanese market. Through our work with well-established European brands we became acquainted with brand strategy, and made it one of our core competencies. Taking brand strategies (grand design) from countries all over the world and localizing them for the Japanese market is something we have helped numerous foreign brands with over the years.

We have also assisted Japanese corporations develop brand strategies and communication for the global market. For Kawasaki, one the world’s top motorcycle brands, we craft core messages, visuals, content and sales promotion tools tailored for consumers living in countries in Europe, North America and Asia. Along with brand strategy we are also entrusted with the all-important execution and implementation of these ideas.

We have always enjoyed taking on challenges. Now as a digital agency specializing in branding and communication, we will continue to work with our clients to find the solutions that meet their needs, while ourselves searching for new possibilities to explore.


Company Name CAPS Association, Inc.
President Kiyohiro Wakayama
Company Address 1-20-12, Sendagaya, Shibuya-ku, Tokyo 151-0051 Japan
Date founded January 21, 1986
Capital 40 million yen
Number of employees 21

Our Client

  • Kawasaki Heavy Industries, Ltd.
  • Kawasaki Motors Corporation Japan
  • Kawasaki Motors Corp., U.S.A.
  • K-TEC Corporation
  • Kyoto Tool Co., Ltd.
  • Keihin Corporation
  • Wagashi-Murakami Corporation
  • Sensyuan-sohonke, Inc.
  • Groupe SEB Japan Co., Ltd.(T-fal)
  • Du Pont-Mitsui Fluorochemicals Company, Ltd.

Company Address

1-20-12, Sendagaya, Shibuya-ku, Tokyo 151-0051 Japan > Map
Tel. +81-(0)3-5770-1751 / Fax. +81-(0)3-5770-1747

CAPS Association,Inc

1-20-12, Sendagaya, Shibuya-ku, Tokyo 151-0051 Japan

Tel. +81-(0)3-5770-1751